The Long Tail of Tourism

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By:Alexis Papathanassis
Published on 2011-04-23 by Springer Science & Business Media
ISBN 9783834962317

Synopsis
The ‘long tail’ of holiday offerings implies dramatic shifts in the sector’s concentration levels and its competitive dynamics. In order to examine the applicability and validity of this scenario, a number of key holiday niches are examined in terms of their demand development, supplier landscapes, operational challenges and future potential.

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